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📊 Google Analytics Integration

Google Analytics is a powerful tool that offers in-depth insights into how users interact with your website or application. It helps organizations make informed, data-driven decisions by analyzing user behavior, tracking engagement, and optimizing digital performance.

Mfluence provides a seamless integration with Google Analytics, enabling you to monitor campaign performance, user journeys, and overall application usage directly within the platform.

🔍 Dashboard Overview

Once integrated, the Google Analytics dashboard displays key user metrics:

  • Total Users: Overall number of users visiting your platform.
  • New Users: Count of first-time users during the selected period.
  • Bounce Rate: Percentage of single-page sessions where no interaction occurred.
  • Total Sessions: Number of overall sessions initiated by users.

User Summary

📱 Device & Customer Type Breakdown

Understand how users access your platform:

  • Device Distribution: Analyze engagement by device types (mobile, desktop, tablet).
  • Customer Type: View data on returning vs. new customers.

Device Breakdown

🌍 Geographic & Page-Level Insights

  • Country-Wise User Analytics: Identify top regions contributing to your traffic.
  • Page Distribution: Understand which pages are most visited and how users navigate.

Geo & Page Data

📈 Advanced Reporting

Visualize user behavior and campaign effectiveness through:

  • Bar Charts:
  • User Medium (organic, direct, referral)
  • User Source (Google, Facebook, etc.)
  • Campaign-specific performance

  • Primary channel categorization

  • Flow Graphs:

  • Active Users
  • Number of Sessions
  • User Engagement over time

Advanced Reports

By integrating Google Analytics with Mfluence, you can gain real-time, actionable insights to refine strategies and maximize user engagement across channels.