Manage Template
📄 WhatsApp Template Management
WhatsApp templates must be approved by Meta under a designated category. There are three types:
Template Categories
- Marketing – Promotional messages to multiple recipients.
- Utility – Transactional or timely updates.
- Authentication – OTPs or verification messages.
How to Add a New Template
-
Select a Category
Choose between Marketing, Utility, or Authentication. -
Select a Language
Choose the delivery language supported by Meta. -
Add a Header (Optional)
- None
- Text
-
Media (Image, Video, Document, or Location)
-
Add Body Content
Write your message content using variables if required. - Click "Variable" to insert placeholders like
{{1}},{{2}}, etc. - Example:
Dear {{1}}, your OTP for Burger Mart is {{2}}. Thank you, Team Burger Mart.{{1}}= Customer Name{{2}}= OTP
✅ Provide example values for each variable to assist Meta in template review.
-
Add a Footer (Optional)
Include brand disclaimers or any closing remarks. -
Add Buttons (Optional)
- Opt-Out: Allow recipients to unsubscribe.
- Call-to-Action (CTA):
- Visit Website: Redirect to URLs (max 2).
- Call Phone Number: Enable direct calling from the message.
Template Submission
Once complete:
- Save as Draft: Save your progress for future edits.
- Save and Submit for Approval: Send to Meta for review (usually approved within seconds).
✅ Post-Approval Actions
Once your template is approved:
- Preview – Ensure everything appears correctly.
- Edit – Modify content (triggers re-approval).
- Delete – Remove unused templates.
- Initiate Campaign – Launch a new campaign using the approved template.
Simply upload your target contact list and send messages efficiently and compliantly.