WhatsApp Reports

The Reports section provides actionable insights into your WhatsApp campaigns. This allows you to monitor campaign performance, analyze delivery metrics, and troubleshoot issues using detailed status-level data.

📈 Campaign Report

Mfluence offers two distinct views for monitoring WhatsApp campaigns:

🔹 Campaign View

Provides a high-level summary and detailed breakdown of campaign performance.

Overview
Get a bird's-eye view of your campaigns with key metrics such as:
Campaign Name
Sender Name
Template Content
Total Messages Sent
Campaign Status
Total Cost Incurred
Detailed Analysis
Click into individual campaigns to access deeper analytics:
Breakdown of message counts by status:
- Delivered
- Failed
- Queued
- Rejected
Downloadable reports in Excel or CSV formats for auditing or analysis.

Campaign View

🔹 List View

Get granular visibility into every message sent in a campaign.

Message-Level Details
Recipient Mobile Number
Template Used
Submission Date & Time
Delivery Status (Delivered / Failed / Queued / Rejected)
Delivery Timestamp
Error Codes (if any) for failed messages

List View

By using the WhatsApp Reports module, businesses can: - Track engagement in real-time - Identify delivery issues early - Optimize template and audience strategies based on actual performance data